Hey! It's us — Havi and Naomi.

And we're going to be talking about the thing. You know -- the thing? The thing that everybody's talking about? The thing that starts with "r" and ends with "ecession" and good holy Lord, we don't even want to say it out loud, tfu tfu?

Yeah. That thing.

It's gotten pretty bad for a lot of people. Bad stuff is going down. Lots of people are scared and broke and scared of going broke. Yucky all around.

Well, you are one of us. You're part of the tribe. A member of the team. Part of the crew. And we don't want our crew to be scared and broke, so we're gonna do a little something about it.

Why?

Because this is what we do.

We help people biggify the hell out of the cool thing they do.

Because we want to change the fucking world.

And we do it by modeling how it works ... with integrity, copious amounts of alcohol – if you're Naomi – and a sense of humor.

And by making a plan for when the stucknesses show up.

So what's the plan?

We want to teach you the thing busting tips that keep us in chai lattes and rubber ducks. We have lots of them. (Tips, that is. Not rubber ducks. Although between Selma herself and Jack's collection of Selma wannabes and clones, we sort of have a lot of those, too.)

Here's what we cover:

What the thing means for ittybiz owners

The thing means different stuff when you're running an ittybiz than when you're worried about your promotion. It's going to have different impacts and you'll do a whole lot better when you know what you're up against before you're up against it.

Where all the money is hiding

You know the expression "you're leaving money on the table"? Ever thought you'd really love to find that table with the big pile of money on it? We know where the tables are. And we're gonna tell you.

How to find and stop the screw-ups

When the economy is not in a thing, you can screw up pretty badly and still make money. When the thing comes, these are the screw-ups that make the customers disappear. We're gonna tell you how to find and fix your screw-ups to make the customers come back and bring all their friends.

How to know if you should just give up

Yes, there are times when you should give up. But how much time do we spend wondering if THIS is the time we should give up? Wouldn't it just be easier if someone just told you when to give up so you could stop worrying and start biggifying? We're gonna do that, too.

Most importantly, how to stay OK.

Actually, screw that. Still do well. Really, really, really well.

What you get

A recording of the 90-minute ass-kicking that we gave on March 4th.

Cost

We could pretty much charge whatever we wanted for this but since the whole point is helping people who have recession-freakout, that just would not be cool.

We decided to go with $19.

The price stays low until the beginning of May, when it goes up. By a lot.

Yes, that's too low. Please don't send us emails telling us that it's too low because then we'll have to charge more just to cover the hours our assistants write return emails saying "Yes, we know. Thank you."

Why bother?

Oh, you know. Because it will actually make everything better. Because there's nothing like useful ideas combined with the renewed belief that you can actually make them happen. Because we know what we're talking about. Because we believe in you and the cool thing you're trying to do, even when you forget why it's so important.

» Questions? Talk to me, Naomi (naomi at IttyBiz.com). Because Havi's on email sabbatical.